Retail / Apparel
Northfield Outfitters
A full rebrand paired with a content engine built around seasonal trend data instead of a fixed calendar.
+212% social engagement
A creative marketing agency
Transforming data
into opportunity.
HillsTrends reads the terrain other agencies skip — the data underneath the campaign — then builds the branding, film, and social work that turns what it finds into growth.
+164%Avg. engagement lift·
220+Campaigns tracked / mo·
94%Client retention·
3.8KTrend signals monitored·
1,900Content assets shipped / yr·
48hAvg. reporting turnaround·
+164%Avg. engagement lift·
220+Campaigns tracked / mo·
94%Client retention·
3.8KTrend signals monitored·
1,900Content assets shipped / yr·
48hAvg. reporting turnaround·
What we do
Every discipline reports to the same map of the terrain.
Seven disciplines, one measurement layer underneath — so branding, production, and media all move toward the same numbers.
Data Analytics for Marketing
Attribution, funnel, and channel-mix analysis that turns your campaign data into a plan instead of a spreadsheet.
Digital Branding
Identity systems built to hold up across every channel your audience actually uses.
Trends Analysis
Early reads on where category attention is moving, before it shows up in your competitors' calendars.
Videography
Brand films, product shoots, and short-form video produced for the platforms that actually drive reach.
Photography
Campaign, product, and lifestyle photography shot to a consistent brand standard.
Social Media Marketing
Editorial calendars, community management, and paid social run against a single measurement plan.
Marketing Research
Audience, competitor, and market studies that give a campaign a reason before it gives it a look.
How we work
One ascent, three elevations.
Base camp
Survey the data
We start inside your analytics, not your brand guidelines — audience behavior, channel performance, and category trends, mapped before anything is designed.
Midpoint
Build the narrative
Branding, photography, and video are built to the story the data actually supports, so the creative has somewhere to point.
Summit
Launch and read the signal
Campaigns go live across social and paid channels, then get measured against the same baseline they started from — every cycle, not just the first.
Selected work
Case studies from the field.
Hospitality
Alder & Finch
Brand film and photography series repositioned the group ahead of a five-location expansion.
3.4x video completion rate
Wellness
Meridian Health Co.
Market research and attribution modeling reallocated spend toward the two channels actually converting.
48% lower cost per lead
HillsTrends is the first agency we've worked with that could show its work in a spreadsheet and a mood board with equal confidence.
Dana Whitfield — VP Marketing, Northfield Outfitters
Let's talk
Ready to see what your data has been telling you?
Tell us about your brand and where you want it to stand next quarter. We'll come back with a read on the data before we talk about design.